Advertising copywriters, how do you work with an editor? I’ve got one on a website project I’m working on now but have never worked with one before. They’re recommending changes I think are completely stupid. Is this common? When an editor suggests edits, is it normal to have to rewrite whole sections?

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STET.

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No that sounds terrible. But website people dont look at writing as writing, they look at it as “content” at best, and usually more like repeated SEO terms. Sure we’d like to think it’s “storytelling” or funny or—heres an ancient term—rewarding to read. But thats a joke to hardcore digital people, theyre thinking of “optimization.”

Whole different ballgame, and my guess would be that whoever is paying for the site wants the “editor’s” opinion on “what works” to be the final say.

Good luck and hope the checks cash.

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Thanks. The money is good so I can’t complain too much, but it’s going to be a painful few weeks.

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I work with them all the time.

I take their grammar suggestions and ignore some of their rewrites since they usually dont have context on the other moving parts of whatever im making.

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Thanks for sharing. I’m going to try push back on a lot of their changes. So many of their recommendations are technically accurate but experientially dull.

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