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Have a life. Do cool shit. Read interesting stuff. Travel. Talk to different people. Anything that will give you a unique POV and perspective.
Read non-fiction outside your profession,
Don’t underestimate the value of good fiction too
Network and volunteer
Talk to people who hate advertising and spend their time helping the underserved - social workers, therapist,caseworkers and teachers. It will ensure that you stay grounded in what real people think about and care about.
Freelance and take on projects you’d never get otherwise
1. Have a POV on good and bad marketing and write articles about it on LinkedIn.
2. Read, read, read. But if you don't enjoy that and aren't reading already, I can't help you.
Travel, pick up a drinking habit, write POVs, go to parties and scenes that you wouldn’t.