Advice for someone looking to get out of account management? I’m not sure exactly what I’d like to do which doesn’t help! I’d like something less stressful and not client-facing. Does this even exist?

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Better to figure out where your interests lie. Otherwise you are just shooting in the dark.

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Project management? Not sure that you’ll get the “less stressful” bit, but a lot of skills overlap & generally less (or non-) client-facing. I’ve seen a lot of successful Account —>PM & PM—>Account shifts. Unless you want out of agency altogether? Good luck!

likefunny

I know a few account people who went the producer route. Your organizational, people, negotiating and a good understanding of process and advertising in general goes a long way. You’ll have a steep learning curve with understanding content creation and what makes for good content. Find a mentor. Read books. Study the great work.

It’s less stressful than account management. It’s less grueling than creative. You get to influence the work without the pressure of owning its success or failure.

In my experience, the only person in the room without an agenda is the producer. Their sole focus is getting the best work executed within the given resources.

likefunny

Account to Production is not a natural or easy transition unless you went to film or art school and understand how things are made. PM would be a do-able transition if you have solid digital chops. If neither of the above then PR or Sales.

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I agree that it’s not an easy transition. Hence my advice to learn how things are made, as you state. But there are skills an account exec has (or should have) that do apply.

What about creative resource management or HR? Anyone have experience with these transitions?

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I went PR

PR

I can’t help, but following this thread as I’m in the same boat. I understand how you feel, for what that’s worth!

HR

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