Advice on how to transition from agency to brand side?

like
Posting as :
works at
You are currently posting as works at

You can absolutely do it. Depending on your discipline (account, creative, media, analytics, social, etc.), you should search throughout the FB Agency Bowl on this general topic. It has been covered extensively & you’ll find a lot of very useful perspective. The trade offs & the efforts required are discussed.

One foundational point is that you have to be quite determined to make the transition vs just interested if an opportunity pops up. That will make the effort it is going to take seem like not so much of a chore & more of an investment in a new path.

likesmart

What MP1 said above is great feedback for you. I’ve found the account service and analytics functions tend to transfer the most as those parallel more clearly on the brand side, but that is not a rule, just what i’ve seen the most, albeit I’ve seen about all agency functions can find a path over.

Make sure you really search yourself for the *why* behind your interest in the transition. The grass is not always greener, and I’ve found it be to be just a different set of headaches... maybe those are better headaches for you, maybe not. I still miss the agency world... I was account service but loved working with creatives, and the “edge” of the business. But now my hair is a little to grey to be welcomed back into the agency world.

Good luck in your journey!

like

Hi! Would you be able to elaborate on this more "I’ve found the account service and analytics functions tend to transfer the most as those parallel more clearly on the brand side"

Related Posts

What would you say is the average time to go from Jr. Copywriter to Copywriter?

I’ve been a Jr for just over 2 years, plus a 9 month internship where I was very involved in the role. So just about 3 years experience at this agency. If I don’t get the title bump at my upcoming review, should I be worried?

like

Hi all! I have Mechanical Engineering Degree & 5 Years of construction Project Management. I'm looking into make a career switch into a Backend Engineer or Product Development. Any specific free courses or self project that have helped in making a career switch?

like

HSBC vs Big 4... Which should I go for, as an application developer considering my career growth

like

If anyone is plooking to break into product but doesn’t have enough experience - I have a volunteer opportunity that needs product managers for civic technology products.

like

Trying to make a switch in my career to heavily software focused. I’ve been learning C++ using some online courses and I’m learning but I feel like it’s not practical when I want to apply to a job. Any good recommendations on how I can learn how to write/debug to get into a software entry level job

like

Which offer should I accept? Currently staff 2 at big 4 in Tax with CPA license. I want to leave tax ASAP. Both are public companies +1B in revenue and same salary. Offer 1 - staff revenue accountant so reading contracts, speaking with the sales team and legal team, a lot of work at the end of the months to close books and reconcile transactions to make sure we are ASC 606 compliant. This track usually leads to director of revenue. Offer 2 - internal audit staff so SOX and compliance projects.

likefunny

Anyone here exited to a think tank or know of someone who has?

like

Would you leave your consulting job to a TPM role at MANG just for the WLB (or any reason besides 💰)?
Context: have a Meta offer for basically the same TC I make now (lower base, more RSU potential).

like

Hey teachers 💜 I'm leaving teaching, at least temporarily, but I'm having trouble finding work. I have an English Education degree and three years of experience, and I don't know how to transfer that over. Applying to entry-level office work and editorial jobs right now, but has anyone else left/taken a break? Where did you end up working?

like

Hello, I am looking to explore opportunities for a sales role in fintech and was hoping someone could help me out with a referral. I am currently a financial analyst and have been for the last 2 years, but do not see myself continuing in the role. I thrive in social, competitive, and cutthroat environments which is why I think sales is perfect for me. I have a passion for finance and tech. Very determined individual with a great work ethic and eager to learn/grow.

like
like

Hello Fishes,

How is the role -Project Support Specialist ( Learning Studio) in terms of work-life balance and CTC. What is the pay range being offered ? Also, is there scope for growth in this role?

Thanks in advance 🙂

Attrition of AVP in JPMC INDIA is quite high... if you survive this then you will stay for 15 20 years easily

like

C1 in Wipro or E3 in HCL? Which role is better? 20% more salary in Wipro. IAM domain with 11 yoe.

like

Hi Myself Suresh,
I work in consultancy firm as an Oracle EDM developer.. I wanted to get certified on Oracle EDM ...so was looking for any Materials where Internally Oracle provide to thr employees
Or if anyone has any materials, videos, tips, guidance, Question dumps related to Oracle EDMCS certification please share to me

Thank you

like

Any recommendations on transition to M&A? Have ACA, audit bg, currently in strategy consulting

like

Is it good to join JPMorgan Chase as 603 VP. How is the progress? Does anyone throw some lights for 5 years plan. WLB benefits. EXP 12 years and LOB CIB. I have been working in Banking since 2018. So before I worked In Entertainment/Life science. I have another offer from Paramount Global as Senior Manager.

like

Hi All,
Need some help in deciding which one i should choose between Tredense Analytics And
Quantiphi
Deciding Factor : Work Quality and learning curve. Please let me know your views Thanks in advanced
Quantiphi Tredence

like

More Posts

Any good cards outside of CSR and AMEX Platinum?

like

I spent two years freelancing and landed my first full time position in April! I'm grateful and super excited, and now that I've achieved this goal I'm wondering what actions or habits I need to take at work to put my self in a position to eventually be promoted to senior engineer or possibly into a management or principal role down the line? Any advice, resources or critiques are appreciated!

like

Thoughts on Publicis Sapient LA scene? Not with Samsung, fwiw. How’s the culture? Anything to watch out for?

like

Straight bros, do you feel your gay male co-workers want you ? 🧐

funny

Anyone considered funding an Allianz 222 or similar (Athene agility 10) for themselves right at age 50 (earliest allowed)? Continued...

like

Does anyone know about Honeywell connected enterprises ?

like

Every agile organization simultaneously preaches both a blameless environment and accountability for developers. What tactics have you seen managers use that generate accountability without creating fear?

like

Just graduated and took the bar. Will be starting in the litigation practice group at a Big Law firm in the fall. I want to use my time off to set myself up for success. Any books I should read? Skills I should learn (e.g., excel)? Other advice? Thank you all.

like

What are the perks in PWC?

like
like

Does IJP work across countries with Visa sponsorship?

like

I recently got the offer letter from JPMC for the Data Management Analyst role. I literally don’t know much about roles and responsibilities and also about the scope in the future. Can someone throw some light on this please? Thanks.

like

...thoughts on testing?

Post Photo
likefunny

Is there a trailer for 2021 yet? Because I’m skeptical

like

Has anyone else noticed a change in clients since vet-related TV shows have become popular? I know you’ve watched Bondi Vet, but I actually am a vet, so please let me handle the treatment plan.

like

Haven’t been in a quota carrying role in 5 years and am looking to switch back into sales or sales engineering. Been in consulting and product management the last few years. Biggest hurdle will be demonstrating my ability to hit quota. Any advice for jumping this hurdle??

like

How is the job security at Delta Air Lines ?
Do they layoff frequently?

HR had mentioned there were no layoffs at tech during the pandemic.

like

Anyone ever change from being a creative/copywriter to another path? I'm soooo done (like drs say I need a break done), but have been in this so long I'm not sure what else I can do with this skillset.

like

Recession on it's way 😌🥺 it looks like.

Post Photo
like

Looking for organisation design/ transformation societies/ clubs in London!

like

Additional Posts in Account Management

Gunna be a few minutes late joining our status call, Linda.

Post Photo
likefunny

Agency-side vs brand-side

Which is better and why?

like

Account side to sales? I’ve been toying with the idea of moving into a sales role from advertising, and wondering if any other account people have done this?

likesmart

Annual account planning time. What's your template?

like

Any good ice breaker suggestions for a new client meeting?

like

ISO client entertainment ideas that are socially distant. Eating outdoors comes to mind, or golf, but open to more ideas! Extra points if you know of anything NYC-specific..

like

CS teams, what do you think: quarter over quarter CS goals have gone up(3 quarters in a row) and sales goals has stayed the same.

I’m not one for saying what’s fair or not just curious what your opinion is or how this differs from others

like

Thinking about switching from Implementation/Onboarding to Account Management. Any suggestions for a company that may be open to hiring someone with great communication and leadership skills, but doesn’t have exact experience as an AM?

like

Interested in working at Johannes Leonardo .. what’s life like for an account person? Specially for someone like me who is looking for good mentorship and experience

4a Stratfest or ad exchanger programmatic I/O?

I'm up for a promotion from Senior Account Director to VP Group Account Director. I have 6-7 solid years of director experience and I'm based in NYC. 12+ years digital experience overall. For any experienced Group Account Directors out there, would you mind sharing your salaries? I'm aiming to be at a base of $200-205k which is a 15-20% bump from where I am now. Is that reasonable?

likeuplifting

How long does it usually take (obviously dependent on how well you’re doing) to jump from AAE to AE? 1-2 years?

like

I work no less than 10hrs/day and my boss just told me to put 8hrs in my time card for the client to see. Not sure if this is ok. Is this normal? Should I not do that?

like

Can you help me out please and just provide what you make as a Sup and what city you are in. If possible, what agency as well but know that gets a bit dicey.

I’ll start. 90k Saatchi NY

like

What's the starting salary for an entry level accounts position? Need some help ( I'm in NYC )

Hi Account friends! It’s the start of a new year and I was hoping you all could share any book / newsletter / blog / course recommendations that help keep you up to snuff. Feeling a bit stale and like the last year has been a tactical grind. I want to brush up on modern thinking for our industry - the latest and greatest marketing books, strategy perspectives, creative self help, etc. to feel more alive as we start 2022.

Comment your favs and THANK YOU in advance!

like

I’m looking to progress to an AM role.

Fellow Account Managers, what would be your go-to advice or tips based from your experiences when transitioning from a AE to an AM role within an agency setting.

Promoted to AE in the fall and have gotten no negative feedback whatsoever- I ask consistently. I have notes saved from clients, VPs, ECDs etc singing my praises and have been getting AS offers at other agencies since October. I am confident that I am ready for a promotion to AS as I am doing the duties of the empty position above me but am worried that I will look greedy asking this soon. Especially given the fact that I have never supervised anyone. I do all intern-AS jobs due to understaffing

like

Any suggestions on the most effective way of telling the client to cut the shit on endless revisions cycles, wanting to see options and needing to see something to react to on a website project with a very small budget?

likesmart

Hi, any info about the prices average of a cross-canal campaign? (How much our agency should sells our ideas and the implementation?) [middle size supermarket chain in EU,1rst agency competition]