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That depends on what you want to get out of it, doesn't it? The greatest potential is the one that best aligns with your interests and passions. If it's building a team and a brand, maybe the tech startup is the right fit. If it's being in an agency and doing ads, maybe it's not. Good luck, either way!
I think the culture of a place and being free of a toxic environment is most important to me. So that's a part of it. I miss the visual aspect for sure, but ideation is key for me. Thanks for the luck!
Teccchhhhhhh- get out while you can!
For me at least, UX and creating something innovative and useful/usable is more interesting than getting a sales message about a product out in this over saturated media environment. And my friends in tech are *much* happier and well paid than my friends in advertising. Even if what they do is not “sexy”- it feels good to make a useful product. Also, all the places I’ve interviewed in the ad world seems miserable, especially in holding cos.