Adweek is running a Press Release from 72andSunny as their front page news today. ‘Historic’ they call their covid work. Historic lack of journalistic values? It’s a nice campaign but they are taking dictation from an agency. Problem?

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Welcome to what passes for journalism in the advertising world. It's always been like this.

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Going to Adweek/Ad Age for journalism is like going to Red Lobster for seafood.

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If you go back and look at what these magazines used to be, they were much more objective. Bob Garfield write at times very critical reviews of work and agencies in AdAge. People lost their jobs or were promoted because of his reviews. They ran in-depth stories on scandals at certain large agencies which resulted in positive changes to culture and finances. They had tremendous power and respect. Now they are Fox News to the holding companies’ Trump. Today’s AdWeek hailing 72 and sunny is a level of funny I don’t think we’ve seen before. And again it’s nice work. But there is nothing objective or putting it in the context of similar work mentioned. Who is the editor in chief there now?

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Ad trades are literally PR channels. Why else would they exist?

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Link?

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What ACD 1 said. Adweek isn’t a place to go for “scoops” or hard hitting journalism. It’s a trade mag, reliant on us (the trade) to supply them with stories. I will say though, that I was surprised by Adweek (or Ad Age?) sharing the story of how the Omnicom CEO criticized Wendy C. for leaving.

Clicks baby

The trades are all paid content and agency PR. Real industry writing now happens elsewhere, sadly.

Where?

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