{ "media_type": "text", "post_content": "After a few long interview processes, I've learned that prior CPG experience is highly valued when entering any CPG industry (even in low- to mid-level roles). Can someone with experience recruiting in the space help explain the importance of the experience? Alternatively, would love to be able to \"spin\" my resume to help fill in the gaps that this lack of experience leaves.", "post_id": "5fce657b8c40fc001a6d9a3d", "reply_count": 4, "vote_count": 4, "bowl_id": "5aeb9912dc065200189b7584", "bowl_name": "Ask A Recruiter - Advertising" }

After a few long interview processes, I've learned that prior CPG experience is highly valued when entering any CPG industry (even in low- to mid-level roles). Can someone with experience recruiting in the space help explain the importance of the experience? Alternatively, would love to be able to "spin" my resume to help fill in the gaps that this lack of experience leaves.

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Some considerations: - way longer planning cycle than other brands. Typically 18-24 months out. - basic understanding of shopper marketing timelines and strategies - how important product shots are, and how much time you’ll need to spend getting perfect lighting/stills/video/packaging in every shoot you do Will noodle on this some more and add to it!

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Know how to game qual; know how to game quant; know how to make an animatic; know how to hit the top right box; know to make a full up from your animatic. Know what reputational insurance and defensive decision making are all about.

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Are you creative? Account? Strat?

CPG brand owners are well versed in P&L management and performance monitoring/pivots - but also come from an enrionment of rigorous business and brand planning as earlier post noted. Agency folks often lack this training and even other client side categories (technology, financial service) do as well.

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