After a pause of more than a few years, I decided to renew my print subscription to CA magazine—figured it might be a blast from the past to actually turn pages again. Looking at it, however, was more past than blast; feels like I’ve seen so much of this work before. Not 100%, of course, but the same gags (the old 25% billboard trick), same design conventions, same tone and manner, same snark. Question for this august group is whether I’m just jaded, or has the industry gotten, well, stale?

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Can it be both? I see a lot of stuff I love, but there’s so much that just runs together into one homogeneous blob. That’s when I grumble about the glory days pre-social media, when no one was lecturing about UX, and my partners were artists first and art directors second. Then I realize how old I am, and I look at my retirement accounts again.

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