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I work at a small agency. One that isn’t bloated. We produce a large amount of work with a small number of creative teams. And while our business is growing, we remain lean. That means everyone is paid generously. The work we actually put out in the world is usually good, sometimes very good. I have every night and 4 out of 5 weekends completely off. I am more productive, and less stressed. I’m working less and growing more. I am creatively and professionally fulfilled. I am happy. And I don’t fill out timesheets. The age of the big agency may be over, but from where I stand things look pretty solid.
Your agency should be named Heavenly
cool story bro
For a person who works in-house at one of the biggest companies at corporate- nothing and no one can take away the process, structure and creativity agencies have.
CS1, you are outside of process most of the time I bet. It makes a huge huge difference
According to LinkedIn, the top 4 agencies with the most income for each of the major holding companies (WPP, IPG, Omnicom, Publicis, Dentsu) the overall trend is that agency size has decreased by an average of 9% over the last 6 years. The creative departments have decreased by an average of 11%. The overall billing according to Adweek and Adage has decreased by 7% across the board.
I’m contrast, according to LinkedIn the average number of in-house positions has increased by 23%.
Source: LinkedIn and Adage statistics.
Paying boatloads of money for retainer fees and bloated staffing doesn’t make sense for companies anymore. Agencies are done. Though a majority of you are in denial, the numbers speak for themselves.
Neato and....
Say that to Pepsi.
Jakeman was so arrogant about how great in house agencies were, and then made the shittiest ad of all time.
Which in-house company do you work for
Imagine for one moment all the dumb af cmos you’ve worked with.
Now imagine their brick brains trying to set up an agency.
We’ve got time still.
I think you’re trying to comfort yourself. The pendulum is already moving back to the opposite direction. Agencies are not dead. They will adapt because people in this business are creative. You are being a tad juvenile.
That “statistical proof” isn’t even a like-for-like comparison and would last about 5 seconds in any boardroom conversation before being ridiculed and discounted. There’s more to the business than that.
According to Linkedin is the same as saying According to Wikipedia 😐
https://www.google.com/amp/s/amp.theguardian.com/media-network/media-network-blog/2014/sep/04/advertising-agencies-dying-marketers-challenges
Apparently agencies have been unofficially dead for 6 years now.
Date. 2014.
Big agencies are on the decline. Small nimble shops are positioned well for the post-AOR project based environment.
If you want the best work, you go to agencies. They won’t die, but they are changing.
The future is smaller, leaner agencies without all the BS fluff that holding companies created. Indie agency revenues are up 31% this year. In house agencies continue to have massive turnover even compared to agencies and are struggling to create revenue. Look at the big picture OP, you’re not totally wrong but you’ve absolutely just cherry picked the stats you like.
“Up 31%” ... Source please.
In-houses are in process of dying. Creative agencies focused on creativity are the future. Clients are not finding creativity in in-houses and consultancies.
It’s sort of humorous how no one considers their ethos when posting on this thread.
- if you work at a creatively focused agency like WK you’re going to argue that in-house can’t produce great work and creative agencies are the future.
- if you work in-house you’re going to argue that agencies are dying and in-house is the future
- if you work at a traditional agency your going to argue that things are going great, all the big projects still go to us.
If you don’t see the writing on the wall...
Officially?
With your composition skills, they very well might be.
.
Lol k