Agency with best marketing research / analytics department?

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They may or may not be the same depending on the agency. This is an over-simplification but analytics is more closely aligned with lead generation and digital whereas market research with brand and traditional media.

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Not to nitpick. But are we talking market research or analytics... they're two different disciplines.

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Starcom

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Analytics doesn't mean solely lead generation & digital. LB has a large analytics team that does modeling & advanced stats work plus campaign reporting & strategy. Very separate from the research team.

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Do CRM agencies count? If so I would definitely say one of those. Merkle and Harte both have strong analytics practices.

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Aren't they intertwined nowadays. I second this question, I'm wondering which agency have the best / well established analytics / research at the moment. Specifically for NYC.

GroupM and Omnicom

@mediavest why GroupM & Omnicom?

@leo Burnett Are those team contracted to one large client?

The team probably supports 5 or so large clients, but they get involved as needed on one-off requests, too.

@Manager Analytics OP - they have the best developed offer and big teams

Thanks everyone for all of the responses

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