{ "media_type": "text", "post_content": "Agency won a new piece of business and they’re hiring all new for the account team. I interview with the SVP, Account Director they’ve selected to lead the account. Any advice on smart questions to ask?", "post_id": "6047b72eeac780001da577a0", "reply_count": 6, "vote_count": 2, "bowl_id": "5a3b5e6f57397600147146d3", "bowl_name": "Account Management" }

Agency won a new piece of business and they’re hiring all new for the account team. I interview with the SVP, Account Director they’ve selected to lead the account. Any advice on smart questions to ask?

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Ask about the business, not the role. What is the client trying to accomplish? Why did they choose us? What is the biggest opportunity for this client to win their category? What skills are needed on the team to tackle the client’s challenges?

smartlike

So good, thank you!

“What do you expect to be the most challenging thing about this scope? Any initial sense of stumbling blocks from conversations you’ve had with the client so far?” > leads into a discussion about resourcing and timelines, gives you an opportunity to sell your strengths (e.g. on client relationship/project management work), demonstrates that you’re thinking realistically about the work and how to address issues before they come up.

likesmart

This is great, thank you!

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When I was interviewing, one of the questions I asked the interviewers was about their SWOT assessment of the account. Helps uncover information about resourcing, internal dynamics, client relationship(s), challenges and opportunities specific to the account, brand, etc. All the interviewers were impressed and I received offers from all companies.

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Would’ve never thought if this. Thanks!

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