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SAP Readiness Check available in pilot phase provides a comprehensive overview of specific parameters throughout various topics:
*Employee Insights
*Organizational Structure Analysis
*Important HXM data
* Custom Code Analysis
https://blogs.sap.com/2022/06/30/sap-readiness-check-for-sap-successfactors-solutions-now-in-pilot-phase/
Sometimes I don't uphold the company mission 😱
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They’re so bad. And for the past several days everyone is on LinkedIn is posting that we should be positive because just making a Super Bowl spot is great. Meanwhile my non-ad friends, the actual consumers out there, keep texting me about how terrible they all are. Our industry loves to congratulate itself even when we make crap that no one likes
Rising Star
Are the ads worse or are we just realizing it’s a dumb thing to invest this level of craft + care in?
There are several ads this year that would’ve been the best or most jaw-dropping in any year. Just ten years ago, it was a huge deal that McConaughey made a SB ad. Now, he’s a barely notable cameo in one because the star power and craft has gone way, way up.
But who is rooting for any of these brands? Who wants to see an A-list star making garbage? The world is absolutely f***ed and seeing a $10M spot for some insolvent AI startup just feels like a “let them eat cake” moment, a huge waste of talent, time, money and energy.
But damn, Bad Bunny moved me. I don’t like or get his music, but wow, that had a purpose. It had a message. I bet it even changed a few minds. Maybe we’re spending our time wrong.
I can't say how much I appreciate everything in this.
We’ve let clients run the show and have forgotten that their taste actually sucks.
Maybe clients shouldn’t be allotting most of their budget toward celeb fees.
THIS I just said that to my boss on Thursday. I can’t stand all the celeb driven ads always in the superbowl
Are we not going to address the fact that Ring was promoting a surveillance state???????
Personally, the only people who should be worried about this are porch thieves.
Of all these awful spots, ritz has gotta be the worst of the worst. How can people who are professionals in their field get to this?
Basic storytelling seems to go out the window for SB spots. Instead we get celebrity bloat, big licensed music, cheesy CGI and now AI, and filmic excess of every type. Still looking for a silver lining tonight.
At some point I went "oh right, I forgot im supposed to care about these." Always down to root for anyone making great work but theres none this year.
Literally zero
I think they're still 300 times better than the ultra sanitized everyday stuff, or the super targeted niche crap. I guess I still get jealous to not have a SB spot in my book.
Totally agree. Mostly dreck.. Probably… Mostly… driven by clients and risk averse legal/brand teams.
What’s very interesting now in retrospect is the actual results that add that people thought were crap/creative/out there in years past got.
The SB ad for the launch push for ChatGPT is a great example a few years ago. When it came out, people were either like “huh” or “creative genius!” But now it’s considered one of the major success stories for their commercial growth at the time. Nobody even knew what it was for until literally the last second.
oh well… I’m sure we’re going to get some spicy commentary from Michael Farmer shortly, and the agencies that got their payday can sleep soundly till the Q2 review cycle hits.
These have mostly been horrible and slop. Very few made me go “okay this is fine”
The Levi’s and Liquid IV spots were good. One of the worst was Poppi.
Poppi was real bad. I liked Levi’s too
I guess I'm in the minority. I think they're ok.
Super Bowl spots haven’t been great in years—a motion driven by spineless clients who believe that unlimited (and targeted) access to their consumer means they can justify never having to have any real impact.
After all, incremental growth is safer and easier to promise their bosses—and more valuable to their shareholders—than anything so “silly” as brand love or Doing the Right Thing.
Definitely felt it this year with all the ai junk.
A lot of brain dead stuff for sure.
It is clear there aren’t many talented people left in advertising agencies.
I did think the Lanthimos ad was cute, but as much as I like Emma Stone it would have been more effective with an unknown actor.
It’s been going down hill for a while.
Accurate. I’ve worked on many. Always a cluster F Throughout Dec, missing holidays with friends and family, all for a bunch of slop most people half watch. Just pure drivel at the end of empire.
Tell me how I can start making Super Bowl ads ???