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They’re so bad. And for the past several days everyone is on LinkedIn is posting that we should be positive because just making a Super Bowl spot is great. Meanwhile my non-ad friends, the actual consumers out there, keep texting me about how terrible they all are. Our industry loves to congratulate itself even when we make crap that no one likes
Rising Star
Are the ads worse or are we just realizing it’s a dumb thing to invest this level of craft + care in?
There are several ads this year that would’ve been the best or most jaw-dropping in any year. Just ten years ago, it was a huge deal that McConaughey made a SB ad. Now, he’s a barely notable cameo in one because the star power and craft has gone way, way up.
But who is rooting for any of these brands? Who wants to see an A-list star making garbage? The world is absolutely f***ed and seeing a $10M spot for some insolvent AI startup just feels like a “let them eat cake” moment, a huge waste of talent, time, money and energy.
But damn, Bad Bunny moved me. I don’t like or get his music, but wow, that had a purpose. It had a message. I bet it even changed a few minds. Maybe we’re spending our time wrong.
I can't say how much I appreciate everything in this.
Can't forget the "Wazzzup" commercial. Or the burping frogs.
Ah happy for your conversation. Sports used to be child friendly many years ago. Now it is over sexualized and just sad to watch and that is why I don't subject myself to it. And of course we all want to work. Agenda driven and political. I used to be excited to see the show and ads. Not anymore. Thanks for saying the silent part out loud. Let's do our best to create something better. All the best .
#democracyatwork
I just wanna ask "Where's the Beef?!!!" :)
You are being led by mediocre men. Choose #democracyatwork now.
#democracyatwork