Am I the only one who remembers that Goodby produced an award-winning campaign for the NBA in which athletes faces and bodies were split screen and put together? Why is wieden getting so much positivity about their new work which is such a balls out rip off? 

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Split screen is not an idea. But this version has great craft. Enjoy good work, it’s hard to make.

likeupliftingsmart

Well said!

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Different ideas. Same technique. Both great.

likeuplifting

You really believe we love it cos it's a split screen?

Post Photo
likeuplifting

Lol. Goodby WAS not the first agency to come up with that mechanic.

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Because their bodies in motion and precise match-cuts are massively more technically advanced than a couple of dudes staring at the camera as nothing, not even their heads, moves.

likeuplifting

Totally agree. I get why they use athletes, but a pro would help.

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Amazing editing, meh on the VO

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Facts

The editing is incredible in this one, but still don’t understand the universal worship of every recent Nike found footage spot. Even 4 or 5 years ago the Nike commercials WK were banging out were on a different level to anything in the past couple of years. Find your greatness, the switch, short a guy. I miss the old Nike.

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I miss Kanye-free references.

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Yeah I’m gunna be honest, I really don’t get the hype over their latest manifesto 🤔. Maybe I’m missing something though

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Link to Goodby work?

I personally think it’s the level of craft. So much work to sync and find all those Nike moments. I’m sure there was so much color grading, tracking, editing and vfx work not to mention all the associate editors to sort through 4000-5000 hours to make this short spot.

The content of the VO is boilerplate Nike wk writing. Nothing out of the ordinary. The VO talent (Megan Rapinoe) adds to the story immensely. In Nike world context is everything.

How they extended the previous campaign. Nice work on the media and strategy planning.

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