Any ADs make the switch to copywriter? I can write pretty decently, I love coming up with ideas/concepting and I just don’t have the knack or love for sitting on a computer and editing comps or designing some stupid IG post anymore.

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You gotta be honest with yourself and not view copywriting as a way out.

Can you actually write beyond a platform handle, a headline, a tweet, or a social post? Can you write a rationale and not just descriptions of ideas and executions? Can you write a script? Can you write long copy that's more than a paragraph? Can you make sense of information and create content outlines?

Do these interest you? They takes as much work as what you do as an art director but they're "invisible" compared with working visually.

These are the skill set you have to delve into and have in your pocket even if the bulk of your day doesn't call for then.

Just like being an art director isn't simply comping for a deck or putting a mood board together.

Don't end up being a writer who can't write when you have to. I'm working with writers who are told they're good or great and the stuff is stilted and contrived. I've worked with too many "idea writers" and have heard too many complaints of copywriters who can't write.

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Yes. And successfully. But i don’t think the wonders of escaping deck-building will be enough to fuel what it takes. It worked for me because I think I was a closeted writer. A nerd for words. If you’re not truly juiced by expressing your ideas verbally it will probably show.

likesmarthelpful

🙋🏽‍♂️

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