Any advice how to jump from a digital crm agency to a traditional one? I have the talent to think a hell of a lot bigger than the opportunities I'm given.

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Pitch holistic ideas with multiple touch points and include video. Push for an ecosystem rather than a single execution. Do this on every project you work on for the next six months. Get one made. Put it in your book. Ta-da!

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I’m only telling you guys this because I’ve been there. Best of luck to you.

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I’m trying to jump from traditional to digital. Wanna trade jobs? Haha...

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Prove it with spec work. That’s what I did.

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@CD1 I do have work that is holistic but it's spec work. Would that be enough?

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Lol @CD1 says “get one made” like it’s easy. “Push for an ecosystem...” he says. I’m in the same boat as OP and I’ve tried those things. Unless you’re at a well known shop, clients cut projects down the the tiniest pieces they can. 360 campaign becomes a few social posts and landing page, video budget gets cut so hard all you get to work with is stock footage and text on screen... doesn’t help that clients are moving away from AOR and toward a project based model

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@CW1 First of all, I’m a she. Second of all, that’s exactly how I moved from a digital agency to a traditional agency and got a title bump and a 120% raise. And the move away from AOR is only going to help you.

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Good for you, CD1 🙌

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I’ve been trying to do the same thing. No luck yet and it’s been 3 years. When people say “spec work,” does that mean I need to get someone to film a video for me? Like I have plenty of scripts, but I don’t have the money to shoot anything on my own.

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