Any advice on how to learn how to do content production? My background is in building apps (product) and I have a feeling I’m going to be put on a commercial or social content project at work..(cont.)

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Ha. Story of my life! I was in a similar situation, but had experience PMing commercials and social, but no clue how to PM a web build. I googled the shit out of it, reached out to my team in advance and asked a lot of questions. A developer gave me literature to read, which helped a lot. I was very upfront with the team on my experience and already had a great relationship with them, so they were willing to help me along the way. I made sure to cling to the smartest people and pull all their knowledge from them as I could...before and during the project. I also reached out to former colleagues and bosses for advice.

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same. I’m seasoned in film/content I’d like to learn how to produce a site - not expecting anyone to hire me at my level for it, (Sr), without experience but I’d take a $cut & do it at a junior level just to learn.

I do all of content - hire people who know and learn fast - happy to help!

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Start looking at production companies around town to get a feel for the commercial or corporate video work being done. When you get the assignment, reach out to production companies to give you estimates and timelines. They can talk you through how they work.

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...and won’t know WTF to do. Trying to get ahead of it, because in agency world they don’t teach you shit, it’s sink or swim.

Your digital skills are worth far more than content skills. Instead focus on learning how to produce with AI.

likeuplifting

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