Any advice on moving from consulting to a seed funded start up going into Series A? Dream job and industry but weary due to environment. What do you ask for in equity and how to measure against base?

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Series A is still early and risky. I think if this is what you want to do you totally should but understanding that likelihood of the business failing or stalling is high. But if it does well obviously payback could be high too. More depends on your risk appetite.

I would try to value the equity you’re offered based on conservative estimate in 2-3 years. Really won’t be able to do that well until at least series a is completed but you’ll have to make some guesses. Think about the comp of shares like that, and add some kind of risk premium into your thinking about comp. Realistically your comp may not be comparable as startups are usually going to pay less. But this isn’t a decision about money but about what you want to do, learning a ton, and after all that having a small chance of getting a huge payout later

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