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Any advice on navigating a project where internal reviews becomes the Wild West of feedback? (Cont)

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Instead of broad advice like “I like the copy about Ford’s horsepower but we lost the aspects of tradition.” I get, “Use the 5th sentence as the 1st. In the 3rd paragraph, add tradition. And hey, maybe talk about family somewhere in the middle.” This whole thing leaves me in the role of typist rather than writer. It starts with account and strat, but then my CD and AD go along with it and now I’m trying to capture oddly specific notes from 10 people, and make edits without having time to filter what’s useful. My CD is new to this and just goes along with this process. I’m not gonna shut down feedback from coworkers, but there’s gotta be a better way than editing work in real-time based on ten people shouting ideas.

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There’s nothing wrong with saying, hey, just tell me what we want to communicate differently and I’ll work it out; once I get in there, things will probably have to move around anyway. Most people will say, oh yeah, right, do your thing.

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