Social Strategy

Any advice or reccos to consider when building a brand new social team an agency? - structure - challenges - responsibilities Open to any advice regardless of centralized / decentralized model 👊🏼

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Look at their work. It’s so easy now for people to say they know social because they have personal accounts and you need people that have actually worked on a brand in social as the platforms act differently. Try to have more Workers than Queens as there are challenges in social and the biggest one is the always on nature leads to high turn over and burn out. Understand that organic is important but without paid media there is only so much you can do. Define the roles of the platforms ahead of time - and stick to it.

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What are you selling? What's the value you provide? Build for those skillsets. Social is broaaaaad. Also, hire good people, not just good resumes.

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Hire really smart discipline leads (paid, creative, etc) who know what to look for in worker bees

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Empower them all to test and pitch new ideas. Social works best with collaboration and ideas can come from anyone (unlike in other teams). I was part of a great social team that worked together and brainstormed around each piece of content. We saw great results in return.

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