Any asset management experts? Why would investors place money with insurance co asset management arms instead of traditional players like Blackrock?

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A lot of insurance companies invest in fixed income. High yield bonds (esp Asia High Yield) has had good returns and low default rates. AKA good risk adjusted return. Since market is volatile these days, it makes sense to put money where you get good risk adjusted return.

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What type of investors are you talking about? Institutional- like pensions ~ foundations or retail

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Typically as a retail investor you’d invest with brokerage houses or wealth managers that would offer model portfolios, investment strategies or bouquet of funds (fixed income or equity) via multiple channels that could be self-guided or advice driven. Now these channels could be offered by banks, insurance firms, broker-dealers, asset managers, pure-play wealth managers etc. One of the reasons you as a retail customer might decide to invest via your bank or insurer is because you’ve already had an ‘advisory’ relationship through your bank’s relationship manager or registered insurance agent...basically a cross-selling game

Internal perspective here. All else equal, it comes down to distribution / access. For an individual enrolled in a 401(k), you can’t easily buy what’s not on the menu for selection.

At the same time, an asset manager can’t only offer proprietary offerings to its own retirement plan participants. A variety of offerings that represent best in class vs peers is required.

Don’t you need to be HNW to be managed by directly a BlackRock?

Thanks for the responses from a retail standpoint. More curious institutional now. Who are the types of companies who would even give to insurers? Is it pharma or anyone looking for uncorrelated?

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