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His work is great for sure. His reputation… not so much.
Eccentric and bully…
He’s known for spoling advertising culture in Brazil, turning every agency he managed into toxic places. He was brilliant creative though
At one agency he put a flower at everyone’s desk the first person who’s flower died he fired them. Another agency wasn’t doing very well so we cut off alive chickens head in the middle of the agency while everyone watched. The stories about him go on and on and on and on forever
No but I may have to check it out. Sounds very interesting.