Any data & analytics companies out there with a focus on experiential measurement?

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Define experimental measurement

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Acxiom has developed a measurement team focused on experimental people based campaign design and measurement. They develop test and control populations pre campaign via randomized assignment and can distribute related cookies and device IDs to publisher, network, and DSP partners for exposure. Once exposure data is returned clients can provide data from there CRM system which is linked to the test and control experimental audiences as well as the exposure data in order to determine campaign lift effects on the client transaction KPIs. Transactions can be online or in store just so long as they are tracked in the CRM system. File linking is accomplished via a LiveRamp identity resolution process that resolves cookies, publisher ids, and PII back to an anonymous consistent ID.

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Huge

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Luth Research. The helped fuel the Google micro moments. They offer Path to Purchase research that blends attitudinal survey data with digitally tracked behavior data. Good stuff.

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Hi

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#GeneralThought
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