Any data out there on how long an average person follows a brand for before becoming bored/disengaged and unfollowing?

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Following doesn’t matter. Depending on the platform, less than 2% (and often less than 1%) see your content you share, even when they follow you.

likesmart

Ok. I think that’s an opportunity to explain much about how social works in today’s world and how you can show your value.

Ask questions like: what business value are these communities meant to create? What behaviors do they engender? Did you do a run down of the attributes of their followers and compare it to their target audience? That tends to work for me.

Most brands I have dealt with in any vertical have used social for acquisition and community management doesn’t tend to help with that.

Engagement with content does not equal persuasion by content. Is engagement one of their goals?

like

I don't think most social networks offer that kind of granularity with their data feeds. How many overall followers, yes, but the average "age" of a lapsed like, no.

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