Any digital art directors in the bowl? Is so, how does your role differ from a more traditional art director and even a digital designer? I’m trying to find my focus but art director is such a broad title and used so differently in every agency 🤪

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Someone who understands/respects/specializes in digital consumption behaviors (eg. Can this idea live beyond a print ad/60 sec spot).

ADs today are more hybrid though than 10 years ago but those would be two sides of the spectrum

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digital art director basically seems like a title given out in order to pay less than an “art director” even though the job is basically the same.

This might be true. I have never been titled “Digital art director” but “art director” even if my focus was mostly digital. Strange to differentiate. There are also internal titles vs vanity titles.

I’ve seen some job posts with digital AD, mostly for in house positions, is it fair to say it’s just what you focus or specialize in?

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