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Bring the problem into the room. Not just the consumer. Make it visceral. MY favorite I had ever heard of was a team breathing through straws during an asthma med briefing.
Fun doesn’t matter. Empathy and understanding do
Briefing at an offsite is always fun. And don’t forget to dress the briefing room!
Sorry...buzz kill, but
Don’t let the theater blur the point.
Ok Debbie, the theatre is the point.
All depends on the brief
Regardless of the brief, find a way to bring the consumer into the room. One of the best briefings i had was when i had several members of the target sit in the briefing to answer questions for the creatives
Regardless of the brief, find a way to bring the consumer into the room. One of the best briefings i had was when i had several members of the target sit in the briefing to answer questions for the creatives