Any experience or ideas on creative briefings? Something super fun and different

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Bring the problem into the room. Not just the consumer. Make it visceral. MY favorite I had ever heard of was a team breathing through straws during an asthma med briefing.

Fun doesn’t matter. Empathy and understanding do

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Briefing at an offsite is always fun. And don’t forget to dress the briefing room!

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Sorry...buzz kill, but
Don’t let the theater blur the point.

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Ok Debbie, the theatre is the point.

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All depends on the brief

Regardless of the brief, find a way to bring the consumer into the room. One of the best briefings i had was when i had several members of the target sit in the briefing to answer questions for the creatives

Regardless of the brief, find a way to bring the consumer into the room. One of the best briefings i had was when i had several members of the target sit in the briefing to answer questions for the creatives

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