Any fishes have any experience creating messaging architecture for a new website? I'm wondering what your process is. I can go into full consumer journeys through the website but my boss says..

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I align messaging to personas for each page/section of website. What audience is the page or piece of content for and what would they be looking for there.

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Right, what's the job page must = persona
I like that. Very focused. Thank you!

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... I don't have to go that deep. What are your thoughts and processes?

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Just took a look at the Riveron. So white and so male dominated. But what do you expect. It is a TX based firm.

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