Any framework recs that help think thru how utilitarian vs. aspirational a brand should be postioned? Looking for a decision guiding tool. The FCB Grid comes to mind but curious what else is out there

PwC FDD is designated as "flexible - no location" which sounds like we aren't pegged to an office but do have client obligations. Had any other FDD practices announced return to work plans?

Anyone at FireEye willing to chat about the company and opportunities? Looking to make a jump (experience with Strategy/Transformation, IR, Sec Ops).

Hello All,

3.5yrs of exp in IBM, working as Sr Consultant, current ctc ~15lpa. How much should I be expecting if I switch now?
Looking for Cloud/Devops/Consultanting role.

Hi Fishes, can anyone suggest IBM band 7B equivalent in WIPRO

Does anybody know the financial benefits to working at Ericsson? Primarily is there a profit sharing bonus and stock options available?

What shoes do you wear when it rains or snows?

I peaked at 24

Anyone else sometimes get nervous coming home to the family after being gone and heads down in work all well. Then jumping back into family mode seems tough when you know you’ve got to just do it afai

How much will ivy comptech pays for senior test engineer position? If anyone know then please let me know the pay for that position

Alright how many of you have hit up your ex since quarantine? Mine unfollowed my on everything so I congratulated him on LinkedIn for his promotion

I've been with my gf for almost 6 months now. For context she's still in grad school (we have a 2 year age gap) and I'm struggling to feel physically attracted to her. I have a good job, decent amounts of stress, I like to work out, spend time with friends, and am very outgoing. She's super sweet, kind, sensitive, and brilliant. I find her attractive but I find the fact that she's always up in my business and available to me unattractive. She also just got an amazing job in another state (1/2)

Didn’t know that I didn’t need an amendment if I work less than 43 days in a rolling 180 day period

What is everyone’s degree, YOE, field working in, salary, location, and any advice if applicable!

What is a competitive pay for a retail Store Manager with 20 years of retail experience. 10 of those years in the Store Manager role.

I think it's time we start preparing ourselves for the possibility none of these vaccines works

Need to find ways to cut our dept budget by 10%. Curious to see where we can look to find those savings? Thank you!

I’m interviewing for a compliance role with Edward Jones. I’ve been in wealth Management for 10 years and I’ve never interviewed for this type of job before. What should I expect from the questioning? I’ve never been in compliance before, would they really take me or am I filling a quota?

Are there any agencies you genuinely enjoyed working at?

I'm a VP in healthcare, working mostly on oncology. I want to work on women's health, health tech, and/or mental/behavior health. Of course my agency is like "great, go get some new biz." Obv, it's not that easy. In the meantime, besides reading about it, what's a good way for me to get into those spaces, meet people, etc?

Any good strategists to follow on Twitter or LinkedIn who don’t post jargon and trash opinions?

Worst client ever and why.... annnnd GO!

Anyone have good examples of how brands have integrated with wearables - any type of wearable (content integration, 3rd Party partnership, app extension, platform sponsorship, etc)?

Best strategy recruiters?

Thoughts on the Professional Certified Marketer (PCM) certification? Hoping to add some more certifications on my CV for director of strategy roles. Thank you!

Looking for recommendations to generally upskill my Strategy work (or learn from scratch) — be it courses, classes, books, podcasts, people to follow.

For context, I’m a freelance Social Media Manager/Strategist and I came into Ad world via Startups. Throwing myself into learning on the job with more Strategy gigs - but I still don’t feel like I quite know the lingo or best practices or theories.

Shepherd in Austin is hiring Jr. analyst and you can work from anywhere in the US!

Index vs (audience) percentage. What are the specific situations to choose to present one over the other?

Any favorite research shops with quick turnaround for new biz?

What is a Brand? Seriously, what is it? What is that special thing that turns a business into a brand and not just another company

Are there any strategists here whose English is not their first language?

How did you overcome the language hurdle to be sharper and persuasive in your writing?

For those of you at agencies with UX capabilities, does UX sit within strategy or creative or is it its own department? Curious about what works best from an organizational standpoint

If I start my career client/brand side, will I ever be able to transition back into an agency position?
I’ve heard stories of people starting at an agency and then going client side and being pigeonholed. Would that happen if I start out as a junior strategist client side?

Does anyone ever feel like they have to do ALL the thinking for their team? I know as strategists, we’re the secret sauce to a lot of goings-on with brands. However, I sometimes feel like folks on my team don’t actually think about how anything will impact the brand/strategy and then just come to me for insight on a half-baked idea that’s off strategy but for some reason has already been shown to a client…

Any tips on how to switch from account to strategy? I fell into account management but through school and working with strategy, I realized I want to be in strategy

Anyone have any advice for someone making the transition from tech sales into advertising in SF? I am a recent college graduate looking for a role in branding/strategy. Appreciate the help!

What do you look for in a strong recommendation letter from previous employer/colleagues? Planning on transitioning into strategy and getting some rec letters from folks I’ve worked with in Account Management. Would love to share some thought-starters with them