Any good examples of brand x major sports leaugue partnership positionings that feel meaningul?

Bud Light as "official beer of the NFL" naturally comes to mind as well as many utilitirian "official jersey supplier of the insert league" instances. Any examples that are a bit unexpected / non-traditional / have some personality?

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google cloud - the official cloud sponsor of the ncaa tournament

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VISA is a great example. Global tech integrations into POS. Olympics, NFL, FIFA.

Audi and the MLS. Turned their logo of interlocking circles into a GOOOOAL reference that is a nice nod to soccer culture.

Molsen and NHL

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