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Hello Fishes, I'm in my NP and lwd is sep 19th. I gave technical round for Accenture last week. It's cleared and same is reflected in Accenture portal. Even HR called and discussed about salary and offer negotiations. I agreed to the amount that she said. After that she told that i will have to attend a final Managerial round.But still she hasn't arranged it. When asked about it today,she said that she is looking for a interview slot with panelist. Anyone know what's happening in this case? Acce
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For brand architecture, David Aaker is a good place to start: https://store.hbr.org/product/brand-relationship-spectrum-the-key-to-the-brand-architecture-challenge/CMR177
Second Aaker for brand architecture. Honestly there's a lot of decent stuff online about it too, it's relatively commonsense but we make it look
complicated. Identity designers can also help you understand architecture.
Julian Cole for comms planning. Would also love to know if anyone has a source for brand architecture
Thanks!