Advertising

Any opinions / experiences at Sid Lee? Tell me all! ☺️

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I used to work at Toronto. at the time, it was a bunch of cool people making really bad ads. but now most of the good people making the good ads have left. I'm guessing other good people have replaced them, but can't confirm. they're MO is to make cinematic 60 second anthem ads. and if you aren't making one of those, most of the agency leadership don't really care. the ecd plays favourites. he'd literally go weeks or more without talking to the creatives he doesn't like. so unless you're a cute girl or a "cool" guy, don't expect to see him much. the management team is nice enough. good people. and their strategy department is decent. probably a good place for a junior strat.

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I’m in the Toronto Office right now in creative. I can agree that it’s a lot of gorgeous art direction without much substance but it also depends on the CD. For a creative though the portfolio of clients is really interesting and it’s a good place to touch some great sports and entertainment clients if you really push for the opportunities. I’m a big fan of the culture here but it can definitely feel kind of cliquey when you first arrive.

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Don't do it to yourself. Current head of strategy is not good. Most toxic leadership I've had the misfortune of working with.

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Totally convinced of his own genius! Overall agency thinks ‘very highly’ of themselves!!

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