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I lump all my freelance together, by agency and client. For the staff spots, I put down what I helped accomplish — increased ROI by xx%, increased cuz, etc. I never understood people who just put down the accounts. It doesn’t set you apart. Give them a reason to hire you.
For freelance, I just put account and agency. That’s usually enough for people to find you through a search. Good luck!
Coach
I lump all the freelance gigs under “freelance” instead of listing them individually as different jobs. I think the latter is better for SEO but I don’t like places to see when I’ve doubled or tripled or as another person said tip my hand when I’m considering new contracts while already engaged.
If it’s a good gig that lasted something like six months I’ll put it in and only after it’s over. otherwise just a long list under a freelance job of all the agencies I’ve worked.