Any other creatives struggle with how creative is done at R/GA? The process feels all over the place. Past and current R/GAers, what was your experience?

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Past R/GA’er here. Metaphorically speaking, when I was there 5 years ago there were “2 R/GAs” in NYC. The good half was the whip-smart, thoughtful, highly competent one that R/GA had been known for. The “other one”… well… was an utterly incompetent disaster from brief to delivery and the PM (I mean “producer” 🙄) my partner and had I was the most non-communicative PM I ever met.

I had the fortune AND misfortune of working “in both R/GA’s.”


The coffee bar and lunches were always nice conveniences (though like Google, there to keep us working).


Was the same way 10 years ago. Hard for a creative there. You kinda have to force yourself into the good groups or pods or clients. Honestly the best work I did while there was for side projects.





What about the creative process stands out as different?

Nothing is very clear, they lean a lot on UX and designers so AD role is unclear a lot as well as a lot of information dumped without actionable items


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