Any other indie shops doing good work here aside from Rethink/Zulu/BHLA?

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Define "good"

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Going to Diamond is the same thing as leaving the industry.

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I’ve been really digging Hard Work Club lately. They haven’t made any big waves yet but their output is gorgeous and their leadership team is great.

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I heard a rumour that they "Work Hard" but "Play soft". Can anyone confirm?

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I sure it’s coming because they have so much talent, but I still haven’t seen anything out of BHLA that makes me jealous.

That 6 minute ROM video was so boring I couldn’t finish it. The commercial for the ROM with the boy whispering in his own war was very off putting. The other creepy commercial with the robot booking a trip was a lot like work they had already done at Cossette, I think for Flight Centre. “It’s all gravy” for Air Miles didn’t add up to much. “Unapologetically Human” is just a manifesto montage of people spilling stuff.

It’s all a bit self indulgent when you pile it all up and look at it as a body of work so far.

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Loved the it’s all gravy work but the rest of it wasn’t mind blowing at all…just that our industry is so behind compared to the work clients approve in the UK that it looks brilliant

123w

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Loved their superstore work but that’s all I know of

BHLA is doing good work?

(Edit: there are a ton of super smart people there, and they are more than capable. I just haven’t seen anything other than the Kruger ad that really connected with humans).

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A bit BLAH?

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Second 123w. Some very talented people I know have gone there so it has a lot of potential.

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I think this thread is about output, not potential.

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BHLA isn’t really doing stand out work, it’s all one note. It’s beautiful craft - but not seeing it be at the forefront of what we can do in this market.

Rethink is obviously quite interesting, draw ketchup is one of the most unique campaign in the CPG space. I bet someone like a Unilever or P&G would roll it out globally if they had a campaign like that for one of their brands.

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I like Juliet. They did that spot for nestea that plays at cineplex all the time. Makes me laugh.

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Juliet is over 5 years old now. Every agency has the potential to do fun work. You’d like to see more examples after 5 years though.

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No

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NFA

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Name one good thing NFA has done lately

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Public, Wunder, Arrivals+Departure, Angry Butterfly… there’s a ton! But everybody is looking at the big names instead of trying to make a big name out of smaller but promising ones.

If any of them have won a major award for their past work would you say the same? Public just won a bronze Clio, Angry Butterfly has a lot of potential with their talent from big shops, Wunder won multiple Communication Arts and smaller awards, A+D piece for Skip was good.
In this industry it’s up to the people to make project interesting and to back good ideas in front of clients.
It takes a team to win, not a single player :).

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I just read that Zulu Alpha Kilo won Gold for Ad Age International Small Agency of the Year (great for Zulu obvs) — and Giants and Gentleman was also on the podium. What’s G&G been up to lately? Have they been doing some good work? That’s a pretty good win for G&G that shouldn’t be overshadowed.

Maybe only Zulu and G&G entered?

Good work yes. Great work prob not.

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