Any preferred methodology on how to run a brand positioning workshop?

like
Posting as :
works at
You are currently posting as works at

Depends on what kind of org it is and why someone thinks a"positioning workshop" is needed.

like

^ i’m new to the game but have run a few so far and by far the most essential component has been thoroughly, albeit concisely explaining why we’re doing what we’re doing.

in addition to that, you’re only going to have to set the tone for in order for the participants to express real, candid thoughts. harder to do this virtually, but try to create an environment that feels imaginative, aspirational, and democratic. it depends on the client, but often you’ll want the participants to break the corporate fourth wall and be honest about their feelings about the company + brand.

it can be hard to get folks in more traditional industries to speak candidly. if you’ve already asked what makes their company unique and all you got was “our service” or “the people,” you may have to circle back around later and try a different angle, like asking what part of their biz/brand a competitor would steal from them if given the chance. ideally these will be in the form of an exercise (preferably w a visual component) instead of a direct question, but you get the point. enjoy it and get ready to be quick on your feet, and try to let the participants have a little fun. good luck!

The Google Ventures 3 hour brand sprint is a good base to build off of (or steal shamelessly)

like

Related Posts

like

hi all !
it's quite dead here. what´s happening in your life ?

like

Hey guys, I’m looking to invest in the purchase of land in Austin. Because it’s not commercial or residential investment at this point, I’m at a loss for financing options. I’m short $100k. Any ideas on where I can get a loan from for this?

like

Short Disney and Apple? Already holding Apple shorts.

like
like

I had my PHR back in early 2000, then made a career change to a paramedic (I know, right). I called SHRM and they said I'm eligible to test again even though I only currently have 1.5 yrs of HR.

I purchased the online study guide and it seems that HR has gone in a completely different direction - more operations related than employee relations etc.

Did anyone find this online training to be helpful? I test in July, so any tips would be greatly appreciated!

Thanks - lauren

like

Hey Fishes, any remote opportunities within Canada ? Let me know please

Does anyone know of any good part time jobs in tech? I’m qualified so if you know of any please let me know!

like

Got offer from mindtree c3 grade with 20 lpa and 50k JB yoe 3.5 tech stack java microservices
And google cloud how is work life balance and onsite opportunities

I'm a mom to a 3 year and this is my 5th year of teaching and my 5th year in 2nd grade!

like
like

Looking to learn Webflow, as Adobe Muse has been discontinued. Anyone using Webflow that likes it? 👍🏼👎🏼?

like

As a woman in sales, do you feel like you would or have benefitted from mentorship on how to step into these roles and their different demands? Or do you feel it has been more beneficial to simply learn through your experiences?

like

How would you suggest dealing with a toxic boss? They gossip and seem to purposely be vague about critical information, likely so they can't be held accountable.

like

What are some good documentaries to watch?

like

Does anyone else get really bad Asian glow? Or am a total lightweight like me? Pretty sure I’m allergic to alcohol. I see Asians at events drinking crazy amounts with no issues. Am I alone? 😭

like

Additional Posts in Strategy & Planning

Anyone know any great market research agency that would be a good fit for a smaller brand?

up for a dream job (sr. creative strat at a top pub's content studio). been tasked with creating a custom program for a big social media/tech co. any must-haves i should include in a pitch like this?

Started my first job in advertising in paid social, but brand strategy is still my goal. Any advice or tips on how I can steer myself towards that direction?

like

Does anyone here use a brand experience platform?

LA based strategy directors, or those that would like to be, DM me.

like

Today for the first time in my career 10+ I gave up. I didn’t quit my job, but I gave up on it. This is certainly not inline with my personal brand, and now has me questioning if I need a “rebrand”. Never had to do that before, my brand professionally and personally was just always my authentic self, I never had to put thought against building (or rebuilding) it. Any tips?

like

what sort of brand-side roles are agency strategists usually a good fit for?

like

Looking for brand strategists that focus on communications planning and strategic storytelling in pharma. Send me a message, even if you are not looking for a new opportunity. Would love to discuss your approach.

like

Is it possible to switch from PM/program management to strategy? Any advice?

like

Anyone use Brandwatch? Do you like it? Insight into prices?

Does anyone have insight to Motto, branding agency?

Now that CX seems to be in every agency, what will be the next big thing?

like

Can anyone recommend a GREAT recruiter? I’m looking to move from agency to client side - would love someone who understands that transition.

Thanks in advance!

like

Would anyone be willing to share their resume? I’d love to see how people with 10+ years experience are framing up what they do in strategy.

likesmart

Hiring a strategist is proving very difficult. Need someone who can do creative too. A few years experience enough to present confidently and run projects... keep interviewing dead ends

like

I was recently brought into a new team within my agency and told that it was structured so I could act as a senior strategist. How much time do I give it to get the promotion before jumping ship?

do people ever switch from in-house strategy to agency? as far as I can tell I do the same things as an agency strategist does, at least have the core skill set down, but I worry agencies never look at my resume because it doesn’t say “strategist” or “planner”

like

What are some great newsletters to follow? Looking for unique POVs on culture, the internet, technology, and more.

like

Where do you do your cultural research? Looking for resources and vendors.

like

How do you plan presentation timing? E.g. if you’re given a certain amount of time to present - is there a good hack to figuring out how many slides / words to prep?

like

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal