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Depends on what kind of org it is and why someone thinks a"positioning workshop" is needed.
^ i’m new to the game but have run a few so far and by far the most essential component has been thoroughly, albeit concisely explaining why we’re doing what we’re doing.
in addition to that, you’re only going to have to set the tone for in order for the participants to express real, candid thoughts. harder to do this virtually, but try to create an environment that feels imaginative, aspirational, and democratic. it depends on the client, but often you’ll want the participants to break the corporate fourth wall and be honest about their feelings about the company + brand.
it can be hard to get folks in more traditional industries to speak candidly. if you’ve already asked what makes their company unique and all you got was “our service” or “the people,” you may have to circle back around later and try a different angle, like asking what part of their biz/brand a competitor would steal from them if given the chance. ideally these will be in the form of an exercise (preferably w a visual component) instead of a direct question, but you get the point. enjoy it and get ready to be quick on your feet, and try to let the participants have a little fun. good luck!
The Google Ventures 3 hour brand sprint is a good base to build off of (or steal shamelessly)