Any recommendations and/or success with how to raise a brand’s unaided awareness? Currently my brand is sitting at 10% unaided awareness & want to pull in any ways to help accelerate. This thread is open as a learning brainstorm. Thanks in advance ad friends!

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Distinctive brand assets. Use them in as many of your comms as possible. If you don’t have memorable/effective ones, create them and stick with them over time.

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This. Unaided requires salience.

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- consistent content creation / output
- methods of networking and funneling to new audiences
- distinction from others in the marketplace through design, copywriting, pov, or niche. As someone VP 1 said, you need to create salience somehow.

That being said, the best use of your time is finding the root of the issue. Does the brand simply not get enough eyes on it? Is it continually funneling to the same audience? Is the product undistinctive? Is the design generic? Is the pricing too high? Etc.

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Take a look at any recent Liberty Mutual ads and you’ll notice two things: a relentlessly catchy jingle that just repeats the name of the brand over and over, and a constant logo in the lower right-hand corner of the video. Not sure I’d call that a recommendation, per se, but that’s how they’re doing it.

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Consistent brand guidelines, some sort of evergreen media complemented with tv/radio/upper funnel tactics, and compelling creative

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