Any recommendations and/or success with how to raise a brand’s unaided awareness? Currently my brand is sitting at 10% unaided awareness & want to pull in any ways to help accelerate. This thread is open as a learning brainstorm. Thanks in advance ad friends!

like
Posting as :
works at
You are currently posting as works at

Distinctive brand assets. Use them in as many of your comms as possible. If you don’t have memorable/effective ones, create them and stick with them over time.

like

This. Unaided requires salience.

like

- consistent content creation / output
- methods of networking and funneling to new audiences
- distinction from others in the marketplace through design, copywriting, pov, or niche. As someone VP 1 said, you need to create salience somehow.

That being said, the best use of your time is finding the root of the issue. Does the brand simply not get enough eyes on it? Is it continually funneling to the same audience? Is the product undistinctive? Is the design generic? Is the pricing too high? Etc.

like

Take a look at any recent Liberty Mutual ads and you’ll notice two things: a relentlessly catchy jingle that just repeats the name of the brand over and over, and a constant logo in the lower right-hand corner of the video. Not sure I’d call that a recommendation, per se, but that’s how they’re doing it.

like

Consistent brand guidelines, some sort of evergreen media complemented with tv/radio/upper funnel tactics, and compelling creative

like

Related Posts

What’s the average yearly raise you guys receive in your company?

like

Promotion from Manager to SM grade - how much of a jump in compensation is it in general?

like

Do advisory/tax staff usually get much higher raise percentages than audit staff?

like

Hi folks!

Would value your advice here.

Pre-partner level (AP / Principal) at MBB — have failed the partner promotion and being asked to stick around for at least another 6-12 months as the firm believes in my potential (but of course no guarantee to make it). Gutted for not having been promoted despite the strong traction built.
Have an offer from tier-2 (S&, EYP) to join as a partner with significant pay bump.

Any of you have been in a similar spot? What would you do?

Thanks all!

likehelpful

Just got my first promotion of my career and with it about a $15k salary increase. I want to put most, if not all to retirement. I already max my Roth IRA, 401k and HSA. Are there any other specific accounts or things I should be doing with this money or should I just put it all into a brokerage?

like

Friday the CEO sends out an email proudly proclaiming that the company made $22 billion last year.
Two hours later I am told on our team meeting that the bonus/raise pool is down from last year.
I just have no words.

likefunnyupliftingsmarthelpful

I’m looking at buying an apartment as an investment that is down the street from my house. Newly renovated, Good location, close to shopping and a soon to be opened light rail station.
Challenge is that with 25% down and almost 7% interest, the all in costs (mortgage, taxes, insurance, small HOA fee) would have me breaking even or maybe negative $100 a month vs rent roll.

I am thinking about being slightly upside down for a couple of years until I slowly raise rent. Is this a crazy idea?

like

Hello all! I’m in a role where I’m being paid far less than market rate for my skills (by about 40-60%, so fairly significant). Initially I took the role to build experience and to avoid a gap on my resume.
My plan was to ask for a promotion/raise after a year, and I’ve gotten advice to get another job offer first as leverage. I’ve since realized that if I went through that trouble to get another offer, I’d just take it. Do I bother asking for a promotion or raise or just start looking?

like

On an average recruiting cycle, which month would be the ideal time to move from audit to FDD?
E.g. after June when you get your reviews and get promotion or just right after busy season like in April or May?

like

What’s the promotion/ progression roadmap from Senior Consultant? Director Consulting Services or Director Consulting Experts?

like

Hi fishes, I got offer from both Optum and Amelia(Ipsoft) for data science role. Optum offering 16+2(variable). Amelia offering 24.5 fixed. Will optum increase my pay based on this to which extent. My previous was 13.2 fixed before current hike and promotion which got ineffective due to resign. Suggest me what should I do and some light on the company. YOE: 2 Tech: Data science. Optum UnitedHealth Group Amelia

like

Promotion from 93k with 4% bonus to 103k with 8% bonus as design manager. Thoughts?

like

OFFICIAL EY GPS COMP THREAD

Rank / Raise % / Old Base Salary / New Base Salary / PBB

Post once you get yours!

like

I am trying to get promoted next year but I am pregnant now (~15 weeks) and based on my due date I will have to take the whole summer busy tax season off. I am not guaranteed to get promoted but I think I can get it. Do you think if I tell my partner now that it will hurt my promotion?

like

What's the difference between career progression and promotion in EY GDS , any idea how long it takes for a promotion ??

like

Hey gang, lately I have been thinking if I got underpaid. Graduated from master school right after 2020 pandemic and started by 68K as UXD in digital sales company based in NYC. With 2 YOE the salary went up by 3% and 5% average promotion. Now it comes up to 75K w/ 6K bonus. What do you think of this? My manager honestly told me I was underpaid during 1-1 but since he was newly hired not long ago, he told me he has no solution at the moment. Thinking of starting a new position...

like

I'm in finance/tech FPA, looking to go back to the defense industry for a 25% increase in TC. But wanted to see if I should leverage the new salary with current company to see if they'll match.

Background: got a promotion at current company that didn't come with sufficient increase . After stating my case I was told it would be evaluated next October, which is what prompted the initial job search.

Current TC 103K [88/15], offer 125k base [+discretionary bonus].

like

Does it make sense to try and transfer to MBB after ~1 year to entry level associate or wait until promotion (~2 years) at current firm and come in as a senior associate

like

Accenture India Infosys Working in Accenture since Feb 2022 at level 10, having 6.9 years of experience (MAL is 44). I have got offer from infosys 18 lacs with 15% variable for Technical lead role. Current package in Accenture is 14.5 lacs with 21% variable. Seeking lead position so should I stay in Accenture and wait for promotion or should I accept this offer from Infosys.

like

Received a job offer yesterday with a HUGE pay raise but the company’s PTO policy is less than desirable. With my current start date I’d only be getting 6 vacation days for the rest of the year.

My current job offers unlimited PTO but I’d probably take about 20 days this year with weddings and events I want to attend.

Any advice on how to negotiate?

like

More Posts

Can you please share you experience with yearly reviews. I am currently working at a large ID firm. Are the yearly reviews easy. Thank you.

like

Hey, wondering if anyone is into cloud engineering or cloud security here?

like

Would you date your coworkers at the firm? Are we even allowed? Any experience, please do tell.

like

Hi Everyone!
I’m currently applying for jobs, and I’ve received 2 offers. The company I like more wants to pay me 5K less than the other company. How can I bring up that I’m receiving a higher offer at another company to negotiate a higher offer with the company I prefer?

like

What should a nurse practitioner with 12 years experience expect to make in Boston, MA?

like

Any macys employee can chime in on what it's like to work there? Not retail side. Digital/ analytics/ marketing side!

like
like

Does anyone have a part-time remote HR Communications Specialist opening?

I just had the best night of dinner, dancing, and "sweating" and then more in the morning.. & we left on great terms but now he's ghosted me. Like why? I'm really more confused, intrigued than sad!

like

Hi All,

I have an offer from JPMC and joining is on the 23rd of this month. I have given 2 rounds of interviews in Dell and they said I'm selected, only one round is pending and they need 1-2 weeks of time to release the offer. Should I wait for a Dell offer or join JPMC.

I have already spoken to the Manager and MD at JPMC regarding the project and other things. So I'm confused whether not to join JPMC or not.

Dell is ready to offer around 6-7 LPA more than JPMC

like

4 YOE in program management, process improvement, ERM (all in public sector consulting). Currently at 85. Would it be possible to go fed and keep my salary?

like

Best restaurants in Chicago??

like

Hi Fishes,
I am looking for a job change with a decent hike, following are the reference details:

Experience - 2 years (TCS)

Skills - Angular 8+, ReactJs, React Native, NodeJs, HTML5, CSS3, MsSql, NoSql(MongoDB), cloud serivces(GCP)

Notice Period : 2 months (Negotiable)

like

Weekly Hot take. We need more amateur game tournaments. While it's fun to watch professionals do what they do. It's even more fun to watch the chaotic mess that average players call game play. It's me I am the average player.

like

To those of you in MBB, how do you treat yourself with the wealth you're making? Champagne with your Maccas? Constantly ordering Grab/ubereats/deliveroo is a privilege isnt it? (Assuming lockdown situation is in place)

likefunny

We probably will want to relocate and therefore sell our house in 2-4 years. I don’t have any interest in selling now but I’m starting to get nervous that in 2-4 years interest rates will have gone back up and we’d sell for much less. Someone help talk me off the ledge... I can’t time getting market anyway... no need to freak out and sell when I’m not ready, etc. (or conversely, tell me financially I really should sell now if that is what you think!)

Do you know of any insightful and valuable books, podcasts, sites, etc. to get inspiration and improve the way we think about strategy? What about in the B2B space specifically?

like

👋🏾 !
I hope this is the right place, I am looking to go from admin assistant / teaching to an executive roles. Not having any luck. Does anyone have any advice or any referrals ? Currently in Boston, MA. I would love a remote or hybrid role. But I’m open to in person as well. Any help would be great !

likehelpful

My partners company just gave all their employees a £2,000 pay rise and will be increasing salaries by a further 2.7% in order to help with the cost of living.

like

Additional Posts in Strategy & Planning

Hoala are running their course online this year. Any thoughts on it? Worth the time?

Post Photo
like

Looking for recommendations to generally upskill my Strategy work (or learn from scratch) — be it courses, classes, books, podcasts, people to follow.

For context, I’m a freelance Social Media Manager/Strategist and I came into Ad world via Startups. Throwing myself into learning on the job with more Strategy gigs - but I still don’t feel like I quite know the lingo or best practices or theories.

like

Anddd for a change of topic... any recos on design classes to improve my deck skills?

like

How do you know when you’re ready to start looking for director-level jobs?

Do you know of any insightful and valuable books, podcasts, sites, etc. to get inspiration and improve the way we think about strategy? What about in the B2B space specifically?

like

Has anyone successfully been able to sustain themselves by freelancing? I feel like freelancing as a strategist is so much harder than as a creative but it’s something I’ve got a lot of interest in

like

Which London agencies have decent strategy and creative? Where would you be happy to work that’s not the best of the best (bc I can’t get in there)? I’ve been cashz looking all year. Feeling jaded.

Does anyone have examples of mass brands that successfully tapped into a niche audience?

Average senior strat salad in NYC? Coming from a small city and want to make sure I know what's fair in NYC given the much higher cost of living.

like

Does anyone have advice on how to give helpful feedback on briefs that are not working? Without getting sucked too in the weeds or taking it over writing it myself? I’m working with a strategist thats fallen through the cracks at our agency. I really want to lift them up but finding their their briefs convoluted, repetitive and regurgitations of the ask. Overwhelmed with where to start

like

I am in account management but recently I have been interested in gearing myself with a strategic mindset, and my boss had similar feedback. What resources, certificates, training, or even projects should I be able to utilize in order to be more strategic? Any tips would be great!

like

Could strat recruiters for Amsterdam and Asia regions ?

like

Anybody getting a master's or MBA online or part time? Where you at and what are your thoughts?

like

What are the key ingredients in a GTM plan?

like

Looking for help with some fresh/interesting insights around trust and the notion of trust? How has it changed over the last few years? Any brands that have played well in this territory?

like

How much do brands pay for a logo to appear on a football field or as part of the clock/score ticker on the bottom of the screen? Does anyone have any idea of price ranges?

like

Guys. Download the Waldo chrome extension and thank me later. Desk research just became 5x faster.

likehelpful

Anyone have any advice on good reads or resources on social media strategy and strategy in general- I would like to learn more about this subject