Any recommendations for finding a role that focuses on strategy instead of media relations?

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Get yourself many years of experience in media relations and you'll be qualified for a strategy role. Media relations is a primary function of most PR roles and programs, so how can you possibly expect to advise clients on strategy without understanding how the media work.

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Thank you! My concern wasn’t grunt work, I just know I’d like to move away from media relations and have seen friends work at these agencies as potential options. I don’t like media relations so I feel this is a better fit for me while I completely rework my career trajectory.

Many big PR agencies have media specialists that do the actual pitching/outreach, and account people who do everything else - draft messaging/materials, facilitate the review process, make plans, draft releases, create digital content. Account jobs have plenty of strategy involved at senior levels and might be an easier pivot if you’re open to that.

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I’m in healthcare. If you’re interested in that field you could look at Syneos agencies, GCI, Real Chemistry, Evoke Kyne, Edelman, Lippe Taylor, Ogilvy, BCW, Spectrum Science, MSL, RXMOSAIC. There’s lots out there. Good luck!

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