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NOatly . That’s all I have to say.
Best piece of leadership advice?
Marcel will be descoped to a filing cabinet...
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A certain sandwich chain where everything is pre-sliced/chopped and put together assembly-line style actually thinks they compete with places like Panera and Chipotle as far as the quality of their ingredients go.
Cuervo thinks they're premium. 😂
Clients almost always have drank the Kool-Aid on how their brand is better, different. And in my experience their best agency partners do, too. :)