Advertising

Any Strategists on here work somewhere like Wolff Olins, Interbrand, Lippincott, Siegel+Gale, Landor, etc.? How do you like it? How is it different from strategy roles at traditional agencies? Thanks!

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works at

Different because you’re purely focused on brand strategy. You don’t (or rarely) do anything that has to do with creative work and execution

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WO is far more creative than the others. Overall it’s calmer and slower

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DG Not in my experience. Same, if not worse.

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@planner1 Yes, less fun. Maybe, depends on the creative agency you compare it to. Some do more cultural strategy than others. Cultural trends usually play some role in brand positioning though. So you’ll see that stuff at branding firms too

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👆yep

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Better hours or pay?

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Is it less fun? Less focused on cultural trends?

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