Any success stories going from pharma to consumer agencies? My plus is that I've only worked on OTC brands and have fully produced TV/campaigns in my book.

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I used to work at Area 23 / FCB. I tried to switch to consumer (that’s my background, I worked on consumer in my country for 10 years). But here in NYC it’s been quite hard, if not impossible. I moved to a Sports Marketing agency hoping that can work as a transition to something more aligned to what I want. So, maybe moving to an agency focused on beauty, sports, food, etc can help you transition eventually (at least I hope it works for me).

Interesting, i didnt think of going that route. Wishing you luck!

I know of a few people who have gone from working on professional/HCP-facing pharma to working on non-pharma things. It’s possible. Creating spec work helps, and freelancing opens up more opportunities.

You have a leg up on most pharma creatives since you’ve worked on OTC brands and have experience with TV — that’s fantastic.

I’m trying to get out of pharma too, but I acknowledge that I’ll need to take a title and salary hit to do so.

Absolutely, without a doubt. I’m a pretty frugal person anyway, so the salary change isn’t a big deal.

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