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I wouldn't focus on the 30% time and would focus/hold partner to the result that you want. Is it 1 new client, 50 new clients a month/quarter. Or is it revenue-based. Focus on the result. If you focus on the time (30%), then your partner is just going to say "hey look, I did 30% of my time marketing" when in actuality what you want is the result. Happy to chat in more detail, shoot me an email: ross@rossalbers.com
I agree. What are the results? I've often had to shift marketing efforts because the results were not there. Perhaps focus on ROI and and profitability and what the firm is looking for the partner to bring in. Also it may be time to analyze the quality of the marketing efforts.