Any thoughts on FCB NY for creative? Not health.
FCB NY has been a middling agency for years now, but Susan Credle is a great global CCO and seems to have made some good hires. The jury is still out because this is FCB NY’s first big award project in a long time, but they’re worth keeping an eye on.
Whopper detour was solid but sadly done years ago and won at Cannes. Seems a lot of ideas these days are old ideas with a facelift. https://youtu.be/yH8Br_f3p9E
They geofenced every McD in the US. The BK app ranked #1 in the iTunes Store. That’s an activation in a single mall. Scale matters.
Are they hiring creative these days? I asked some people at FCB Health about it a few months back and they said FCB NY barely existed anymore.
The new CEO Tyler Turnbull is awesome. Really admired his leadership style when I was at FCB Canada.
That guy is the shit
New CEO may be awesome but the agency is still full of very poisonous individuals, stay clear.
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