Any thoughts on working with GumGum? Good? Bad? Is their product suite valuable?

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Like the idea of in-image ads for certain campaigns. Example: handled a large city’s botanical gardens for their annual holiday lights exhibit campaign. Used GumGum in images related to holidays. Simple but had really strong CTR. Don’t know that I’d use it for institutional branding but for short spurt campaigns I like it as a part of the mix.

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Agree with programmatic, bought them exclusively that way. Really helped deliver imp and view goals.

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If you’re buying programmatically, they’re fine but if you use the Verizon DSP, their creative team can make you the same high-impact creative and you don’t have to run it on gumgum’s inventory

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They have inventory from outside their ecosystem

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They're fine, watch your frequency with them since they sometimes can feel like annoying popups

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Okay high impact vendor. Not unique inventory but not as shit as undertone. I'd not buy it for anything else besides high impact

We always have whitelist on so it depends on what you consider premium. There's a huge scale difference between running managed service vs programmatic with 100% control in the DSP

Nice thanks for that! I didn’t realize they had outside inventory.

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