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Boutique doesn’t really matter. The market is based on competition, regardless of the employer.
In terms of asking for a raise, the only consistent strategy is to walk in with a competitive offer. If you like your current employer, you’ll ask for a counter offer and they might come close I’d they like you. Don’t set your expectations on them matching it. That will disappoint you almost always. Just be aware that if your competitive offer is over 20%, you are either severely underpaid or they need you so badly that they want to place you out of your current employer’s desire to match it. If you simply ask for a raise, then are likely to give away more than you should.
Regardless what anyone tells you, labor is a transaction, and you need to get the best exchange in terms of pay, benefits, and work environment. If you are not an owner, your job title means “Laborer”.