Any tips for someone moving from Agency side to client side? Specifically the tranistion from Account Exec/Supe to Brand Manager for client marketing?

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Everything takes longer.
Process for everything, including how your tie your own shoes.
Everything is about cross-functional collaboration - aka - talk to other teams and get people to agree, then CONSTANTLY hold them accountable with the commitment against documented timelines.
Nothing is fun.

BUT
This heavily depends on the org

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This could be a big or small shift depending on what industry you’re moving into along with the size of the company. For example if you’re moving to a mid-sized CPG brand you will likely be doing a lot of category analysis, SKU rationalization along with project managing the commercialization of new innovations. Whereas from what I understand tech brands are more focused on product documentation, persona development and sales enablement.

Are you able to share more about the type of brand manager role you’re moving to so we can be more specific with advice?

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Mid sized/Large. Retail/Consumer Goods

Study the org chart. Client side often has a wildly different org and workflow than agency.

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remember your agency time and do not become a bad client (have seen that happen). good luck!

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Client side seems to move at a much slower pace. You have to keep on others to meet timelines and actually do work. Since no one is accountable to tracking billable hours, there is a lot of people who choose to goof off.

I personally love both agency and client side. Both great just very different.

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Appreciate that insight!

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