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Hi,
Case in point ? Case books ?
Anything ?
Any news article can be a basis.
Mck Montreal has a pdf application guide with a few cases online plus a few useful insight on what’s expected for a junior position.
If I remember well the first case is a profitability + cost optimization + cross sales + market entry + CEO pitch combined b case.
The document also showcase acceptable answers.
Here are 3 mini cases :
1- How do see changes in Customer Experience during covid crisis ?
2- A country’s general manager comes to see you with the following issue : the customer support is too expensive and online customers reviews are bad. The company is a ebusines firm that sell products online. There are 8 people at the customer care service. What your analysis and would you frame and solve the problem.
3- Your iPhone is dying, you need to change it. You have 120€ discount at your phone provider company for your unused insurance. You are restricted to the latest iphone generation. All storage capacity are eligible. Through your phone company it is possible to have a discount varying by capacity. Your current dying phone is an Iphone 8 Plus with 256GB, what do you pick to minimize costs and why ? Defend your choice on all applicable dimensions.
BR