Any tips on how you keep an eye out on trending content you can tap into for clients? We use Netbase, on-platform searches, etc. but still seems to feel like we’re a step behind. Curious if anyone has seen any good blogs, email newsletters or other resources that cover this.

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Look into socialbakers or buzzsumo. They are better for content.
Netbase is better for topic visualisations and research but doesnt capture engagement metrics very well.

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Are you wanting a predictive model that will tell you what’s going to go ‘viral’ (ew, have we moved on to a different term? Lol) before it actually happens? Or rather, as something is rising?

Either. Predictive would be amazing, but even getting rising trends more consistently would be a win. I’m playing with Buzzsumo - it’s ok.

Have you found a predictive model specific to Social? If so, would love to know more.

So would I!

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