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Hello Naggarian, Is work from anywhere actually implementing in Nagarro? I am based in Pune and my house is 30km away from Nagarro office. If I joined there then are they allow me for work from home? I checked same thing with HR, he said depends on project and client. So looks like it's not 100% work from anywhere.
Any comment on that?
Thanks in advance! Nagarro
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Make em laugh n feel it
Anchor it on strategy. If it isn't on strategy, it becomes very easy to kill.
Present it well. Make them laugh. Then, if they get hesitant, remind them how they laughed when they first heard it and tell them that's how the general republic will react, too.
"If we can make jaded brand managers laugh, or react positively, imagine how the normal citizen who thinks budweiser horse ads are good will react"
Make sure you have a solid rationale as to why it makes sense to whatever the client wants to say in the brief.
Show don't tell.
When you present it, make the deck itself funny. Make them laugh, don’t overexplain why it’s funny. Make sure it still leads you back to the brand’s core ideas and isn’t just a random thing for the sake of being random.
Everyone has a slightly different sense of humor. Tailor the humor to the client.
Laugh a lot
Mentor
This. But make sure u laugh at them, not with them—gotta flex ur creative alpha lordship to get them to submit
I once presented a script so ridiculous I was laugh-crying my whole way through it. I basically had to pantomime the action cause I couldn’t speak without laughing. They bought it right away.
My art director would also sneak members of the creative/account team into comps. If they can laugh at you being ridiculous they’ll see how everyone will laugh at actors being ridiculous.
Humor is so subjective. Helps to know what your client finds funny and what your audience finds funny (have your planner ask the media agency which comedy shows overindex with your target audience). Then you gotta be able to write it and make it funny in the room.