Any tips on transitioning from social/content to brand strategy?

like
Posting as :
works at
You are currently posting as works at

What's your skill set and experience? How many years you have in social and why the move? I can say it depends on your team, agency and your manager or director seeing if you what it takes to go full brand strategy...

like

First, find a good mentor or two. Do everything they say (within reason).

Second, do your current job well and ask for extra work from brand strategists. I worked my way into my first planning job from the mail room.

Third, network. Meet brand strategy people in your city or via phone. Most strategy people will respond to a well-crafted cold request for an info interview if they're not slammed.

Related Posts

like

So I’m an undergrad starting as an associate in consulting at PwC without a business background, I have really strong clinical knowledge and have been hired for healthcare consulting but I honestly don’t know the basics of accounting/finance/data analytics. I feel way over my head, any tips on how to give myself working knowledge or books I could read would be GREATLY appreciated!

like

Anyone wonder what clouds feel like

like

Is there a performance/rating scale at Alvarez and Marsal at year end?

like

Hello , how are the appraisals in Cognizant. I was on bench for a month in a year?Cognizant

like

I feel bad that im not incredibly excited about the kamala harris news

like

DM me if you are interested in advisory roles at Grant Thornton. I am happy to refer and we need the help!

likefunny

Hi Sharks,

Why there is no videos about BNP india in YouTube? 😅

like

Anyone who got their indian passport renewed through VFSglobal, did you have to get your US proof of address and US proof of status notarized?

like
like

So this lovely person was arguing with the ground crew to take her full-sized bag 💼 as a carry-on. She refused to pay the check-in fees and threatened to take a different ✈️. 😂😂

Post Photo
funnylike

Thoughts on EOS?

like

If you do such a bad job that your firm asks you to leave within the first year, do you have to pay back the 80k signing bonus as agreed? 🧐

funny

Anyone have insight into Optiv and the client solutions advisor roles?

like

I cannot find much of any Results on Fishbowl for ZipRecruiter. Is there anyone that can provide some first hand or even second hand information on working for them?

like

I'm close to getting an offer from TE Connectivity. The only advantage is that they're paying a lot more and as they say, better work exposure.
Anybody wanna share any legit review/suggestions whether I should join or not?

like

Where’s the best place to pick up freelance work as a side hustle?

likehelpful

Its that time of year!?

Post Photo
likefunnyupliftingsmart

Hi fishes, If I accept TCS letter and didn't join, can I reapply ? If yes, after how many months ? Fyi, the offer letter is still showing in ibegin. YOE : 8
doj was 13 dec

like

Is Morgan Stanley consider a top company to b school admins?

like

Additional Posts in Strategy & Planning

LA based strategy directors, or those that would like to be, DM me.

like

What are some great newsletters to follow? Looking for unique POVs on culture, the internet, technology, and more.

like

trying to find a few strong examples of serialized / episodic branded content. Any ideas?

like

I think standup comedians have some of the best insights about society and people. I think every brand strategist should watch some stand up and look at how they really observe human behavior.

likehelpful

Is brand loyalty dying?

What kind of things are you putting in your portfolios? How do you make your strategy work succinct but stay interesting?

like

Any strategists familiar with the Fourth Turning? And are as convinced as I am that we’re entering or in the middle of a crisis period?

like

Anyone know any great market research agency that would be a good fit for a smaller brand?

Is it possible to switch from PM/program management to strategy? Any advice?

like

I don't know how to pitch strategy work to a client because I don't see the value myself.

I recognize I very well could be wrong so would want to better understand it using a current example if that's cool.

like

Guys the amazon is burning for 16 days and no one is doing anything about it. We have the power of communication but feel helpless right now. We need to use our knowledge for good What could we do??

Hello,
Does anyone have leads on any associate brand strategist openings in Los Angeles?

like

Where do you do your cultural research? Looking for resources and vendors.

like

What are the competencies a junior planner needs in order to move up? Trying to figure out where I need growth over the next year or two and not getting much guidance or clarity

like

do people ever switch from in-house strategy to agency? as far as I can tell I do the same things as an agency strategist does, at least have the core skill set down, but I worry agencies never look at my resume because it doesn’t say “strategist” or “planner”

like

Anyone interested in purchasing a SXSW Film badge at the early bird special cost of $895?

likefunny

I’m tired of planners telling me “that’s not an insight,” yet none can explain to me what a “real” insight is.

So can someone clear this up for me once and for all? What is an insight?

likesmarthelpful

Any recommendations for novels or memoirs? Feeling uninspired and looking for something to read that’s unrelated to strategy and advertising

like

Would anyone be willing to share their resume? I’d love to see how people with 10+ years experience are framing up what they do in strategy.

likesmart

I was recently brought into a new team within my agency and told that it was structured so I could act as a senior strategist. How much time do I give it to get the promotion before jumping ship?

New to Fishbowl?

Download the Fishbowl app to
unlock all discussions on Fishbowl.
That was just a preview…
Sign Up to see all discussions
  • Discover what it’s like to work at companies from real professionals
  • Get candid advice from people in your field in a safe space
  • Chat and network with other professionals in your field
Sign up in seconds to unlock all discussions on Fishbowl.

Already a user?
Login here

Share

Embed this post

Copy and paste embed code on your site

Preview

Download the
Fishbowl app

See what’s happening in your industry
from the palm of your hand.

A phone with Fishbowl app

Send download link to your phone

OR

Scan your QR code to download
Fishbowl app on your mobile

By continuing you agree to Terms of Use and Privacy Policy.

Messaging rates may apply

Download app

Sign up for free to view this conversation on Fishbowl

By continuing you agree to Terms of Use and Privacy Policy

Already have an account? Log in

Sign up for free to continue using Fishbowl

By continuing you agree to Terms of Use(New) and Privacy Policy(New)
Messaging rates may apply

Already have an account? Log in

For account settings, visit Fishbowl on Desktop Browser or

General

Legal