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Invest time finding commonalities beyond the school. I personally ignore all the emails that look like a recycled template. If I see the person did their homework i’m happy to chat.
From my end, showing that you thought about who you contacted usually makes me more likely to answer.
E.g. somebody from my university, with a similar background, who mentions something we have in common would typically catches my eye more.
Having said that, sometimes I don't answer to cold emails because I'm busy at the time and then forget about it, so please dont take lack of a response to heart.